Our dedicated teams of analysts serve our global clients by tactically blending analytics process/framework, methodology, data management capabilities and unmatched competence in high–end analytics. We provide a wide array of marketing analytics services across the customer lifecycle, which allows our clients to build actionable strategies that leverage the customer insight and offer competitive advantage.
Ugam helps clients understand their customers better, by predicting customer buying behavior, identify their buying patterns and preferences; as well as help identify markets, forecast sales and predict market share.
Our expertise:
- Multiple Regression Analysis
- Key Driver Analysis
- Segmentation
Classification Analysis
Cluster Analysis - Logistic Regression
- Discriminant Analysis
- Factor Analysis (Dimension Reduction)
- Structural Equation Modeling (SEM)
Confirmatory Factor Analysis (CFA)
Path Modelling - Perceptual Mapping
Factor analysis
Discriminant analysis
Correspondence analysis - Conjoint Analysis
- Discrete Choice Modeling


