Enhanced project delivery and efficiencies,
                                                            enhanced cost benefits to our clients
data processing
      & analysis
Ugam has significant expertise and experience in market research data processing and data analysis, and can execute the most complex data cleaning and tabulation projects required in survey research.

Be they ad–hoc studies or large tracking studies; Internet, CATI, pen and paper studies, or any combination thereof; single country or multi–country, in any form, and from any source; we can handle the most complex market research data and provide the output desired by our global clients. With an in–depth knowledge of market research data processing tools and expertise in data analytics, we are today, amongst the leading global providers of market research outsourcing services.

Expertise:
  • Highly skilled data analytics team currently delivering hundreds of projects every month
  • Extensive experience: multi–country tracking studies,
    concept tests, product usage tests, attitude and usage
    studies, price sensitivity tests, brand tracks, and
    fast–turnaround omnibus studies
  • Advanced Multivariate Analysis
  • Data cleaning and tabulation on Quantum
  • Data conversion to SPSS, SAS, Quanvert
  • SPSS family of products, SAS, and other statistical
    packages

Industry Experience:
  • Consumer packaged goods
  • Food & Beverages
  • Technology
  • Retail
  • Automotive industry
  • Specialized healthcare/medical domains