Senior B2B Decision Makers – Germany, France, Netherlands, Sweden, Switzerland, Japan, China, Hong Kong, Singapore, India
Over 1,000 telephone interviews (CATI) (interview length 25–30 minutes) with top–level decision makers in Finance, Procurement, HR and CEOs/VPs, all from medium and large companies

An additional challenge was that fieldwork had to be conducted during relatively unproductive summer months of July and August.

Ugam Research completed the fieldwork 10 days before deadline, giving the client valuable extra time to prepare the presentation.

Medical Depths – UK, France, Germany, Italy, Spain, Canada, Brazil, Mexico, Australia, Japan, South Korea
Over 100 KOL (Key Opinion Leader) in–depth telephone interviews (CATI) (interview length 45 minutes) with top surgeons and other medical professionals in very specialized areas of medicine.

Due to the open–ended nature of the interviews, all the data collection surveys were digitally recorded, transcribed, translated and reported to the client in summarized format in Excel to help with analysis.

Ugam’s specialist medical interviewers and translators were used to deliver on this challenging project.

IT Decision Makers–Mixed Mode Research Methodology (on–line/telephone) – UK, Germany, France
Over 1,000 telephone interviews (CATI) (interview length 25 minutes) with top–level IT decision makers such as CEOs and IT Directors, all from large companies, were conducted using combined telephone and on–line methodologies.

The combination of using online data collection and telephone approach (straight phone interviews and recruitment to online) for these senior IT respondents meant better productivity and ability to deliver in shorter time frame.

Consumer Interviews – USA
9,800 telephone interviews (CATI) a quarter (interview length 25 minutes) with US consumers, with strict weekly quotas applied on gender and location–all conducted from our Mumbai centre.

With weekly data delivery with digital recordings provided, the study has been running successfully for a year now.