events
ValueNotes – Market Research Outsourcing Conference
ValueNotes conducted an executive briefing session at Regus Conference Centre in Mumbai on the 6th of March 2009. The focus of the event was ‘Offshoring to be an integral part of the MRO value chain’.
Mr. Sunil Mirani, CEO, Ugam Solutions was invited to speak at the panel that discussed the state of MRO industry and its future outlook in the current economic environment. Commenting on the outlook of MRO services in the recession, Mr. Mirani said “ Marketing budgets have taken a hit. There has been retrenchment of work (volumes). However with some companies offshoring and some preferring not to offshore, net–net the equation will balance out.”
While cost arbitrage has been a primary driver for offshoring, research agencies rate other factors like faster turnaround time and better quality of work as equally important. Further, quality of work and client confidentiality issues emerged as key concerns towards offshoring. While offshoring drivers and concerns remain similar across key markets like US and Europe, these markets differ significantly in their choice of offshoring destinations.
These were some significant findings at the session that was attended by senior executives from companies in India providing market research solutions to market research agencies and global companies.
Click here for more information on ValueNotes Outsourcing Conference.
Mr. Sunil Mirani, CEO, Ugam Solutions was invited to speak at the panel that discussed the state of MRO industry and its future outlook in the current economic environment. Commenting on the outlook of MRO services in the recession, Mr. Mirani said “ Marketing budgets have taken a hit. There has been retrenchment of work (volumes). However with some companies offshoring and some preferring not to offshore, net–net the equation will balance out.”
While cost arbitrage has been a primary driver for offshoring, research agencies rate other factors like faster turnaround time and better quality of work as equally important. Further, quality of work and client confidentiality issues emerged as key concerns towards offshoring. While offshoring drivers and concerns remain similar across key markets like US and Europe, these markets differ significantly in their choice of offshoring destinations.
These were some significant findings at the session that was attended by senior executives from companies in India providing market research solutions to market research agencies and global companies.
Click here for more information on ValueNotes Outsourcing Conference.
