/// Market Research Survey Programming

Skilled survey programmers can help increase respondent interest and participation and allow you to be more innovative.

Today, dipping market research survey participation levels, duplicity of panelists across sample providers/professional respondents and limited attention spans raises concerns about the quality of data collected via online surveys. Survey programming that is able to present respondents with interesting, visually appealing and interactive surveys is needed.

Ugam Research has developed unique solutions to help address these challenges. Our expertise in market research survey programming along with in–depth knowledge of various CATI and survey programming tools enables us to create some of the best online market research surveys for our global market research clients. We have among the world’s largest teams of interactive survey programmers with a range of skills that harness the power of the online medium to build advanced surveys.

We help increase respondent interest and participation levels by creating interactive online surveys that provide a more interesting experience for respondents. This, in turn, allows you to be more innovative in surveying respondents.

From quick turnaround consumer projects conducted online to high–level B2B surveys involving Online and Computer Aided Telephonic Interview (CATI) surveys, we do hundreds of projects every month using most leading survey programming platforms.

Expertise in managing complex market research survey requirements:

• Complex skip patterns
• Complicated quotas
• Research methodologies (Conjoint/DCM, Max–Diff and Segmentation Algorithms)
• Priority picks schemes and multi language surveys
• Data exports in various formats
• Undertake survey deployment
• Provide powerful real time/online reporting

Expertise in incorporating online surveys with interactive interface:

• Easy to use drag & drop interfaces for rating scales
• Shelf display (with shopping carts)
• Videos with ability to rate during playback
• Using icons and graphics for single select and multi select questions
• Using color coded sliders for rating scale questions

Some of the advanced technologies where our expertise lies in are leading market research survey technologies including:

• Confirmit™
• mrInterview™
• Quancept™
• SurveyCraft™
• Nebu™
• GMI Net–MR
• Net CATI
• Internet technologies including Flash and Flex.

While we provide a number of programming options, we also offer  innovative in-house solutions developed to address some common issues:

Faster Surveys

Pronto is a cost-effective and easy-to-use  solution developed by Ugam Research to help reduce turnaround time and lower programming costs.

• More than 60% of the scripting automated
• 4 hour turnaround guaranteed
• Fixed pricing
• Any length, any complexity

More Engaging Surveys: EnRAPTURE

While online survey research is the dominant way to quickly, easily, and cost-effectively collect data, there are two major problems facing market research firms:

• falling survey response rates
• low respondent engagement

These problems result in questionable data. EnRAPTURE addresses these issues by providing fun, engaging online surveys that are easy and cost-effective to create.