/// Market Research Analytics

Advanced Survey Analytics for Market Research

Our Market Research Analytics team blends deep analytical skills with the capability to deal with high volume complex data sources, integrate data across platforms, and extract business intelligence using high-end data mining tools and techniques. Our employees have held key positions in leading Market Research analysis firms in India and abroad and bring with them their expertise in developing and deploying advanced analytics models to help our clients in retail, pharmaceuticals, telecommunications and the market research industry.

Our dedicated teams of Market Research analysts, based in India, serve our global clients by tactically blending analytics processes/framework, methodology, data management capabilities, and unmatched competence in high-end analytics. We provide a wide array of marketing analytics services across the customer lifecycle, which allows our clients to build actionable strategies that leverage the customer insight and offer competitive advantage.

Our Market Research Analytics  helps clients understand their customers better by predicting customer buying behavior, identifying buying patterns, and noting preferences. We also help identify markets, forecast sales, and predict market share.

Market Research Analytics Skills

Our Market Research analytics expertise includes:

• correspondence analysis
• customer loyalty index and net promoter score
• discriminant analysis
• factor analysis (dimension reduction)
• key driver analysis
• regression
  • logistic regression
  • multiple regression analysis
• segmentation (K-means and hierarchical)
• statistical test (ANOVA, t-test, Chi-square, z-test etc.)
• using conjoint analysis output build a market simulator
• Van Westendorp’s price sensitivity meter
• expertise with tools: SAS, SPSS, VBA