There goes… Getting one data point and linking it to context in order to define or anticipate most suitable behaviour or response to an opportunity or threat.
Sounds complicated? Better left to the experts?
Here is the thing though…
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Expectations they are a changin’…
No more queuing, no more learning hard facts!
Forget the journey it’s all about the result. We expect it quick, like a click or a flick and cheap is only second best, free will get you the deal.
While we are hardwired to go for the easy option when given the choice we have also been fighting that cognitive inclination for thousands of years, somehow morally giving prevalence to pain and efforts over a quick ticket to the high life.
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Big data is upon us!
It does not sound very friendly, somehow a bit hefty if taken literally but make no mistake: big data is upon us!
It first started as a nerdy prophecy, a concept detached from reality, the last thing you would ever think of on a Sunday morning buying a pint of milk. Yet there it is; everywhere and nowhere to be seen just like sugar in warm milk…
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More Apes than Quads!
That painful moment, staring at your inbox and wondering why volume is not linked to value. A constant flow of information, all meaningful nuggets if taken individually but as a whole the closest thing there is to spam.
How ironic that in a world of tight margins and efficiency gains we all spend so much of our focus and attention writing and reading mails.
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Nothing is as it seems…
One could be excused for thinking of the food and drink industry as a highly regulated, labeled, discussed, approved, debated and scrutinized segment.
In short: safe territory.
Yet again, after realizing that serving meat to cows was probably not a great idea we are now discovering that burgers and lasagnas were packed with horse meat.
What next? Dogs in hotdogs, cats in cat food… The sky is the limit.
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Mince pies, moustache and market research crystal ball
So it is now official. Christmas is coming (again!). This is the time for forgiveness and reunion, mince pies and turkey if you are in Britain, oyster; foie gras if you are in France, and possibly Biryani and Kheer in India.We are also going out of Movember which has to be a good thing.
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So that’s it… Fall is upon us and after so much planning, questioning, doubts and hopes it is fair to say the Olympics were an utter and complete success for Team GB and all involved.
Now all is back to normal in London town and while this was perfectly fine a few months back, one can’t help feeling short-changed with the whole idea of normality.
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Norah Ephron’s wit is capturing the essence of a moment. How things have moved on…
It is second nature to turn to analytics and numbers to drive our decisions. That’s what makes us stand out and what gives weight to our judgments and arguments.
Nothing new there, but I can’t help being amazed at the growing space this is now occupying in our life. Over the last few years we have definitely brought that to another level. Let’s face it: we have all turned into data craving creatures.
Data backed up opinions and reviews are key business drivers. It is also increasingly critical to a majority of buyers, 61% of customers read online reviews before making a purchase decision and 63% of customers are more likely to make a purchase from a site which has user reviews. (iPerceptions, 2011).
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This week is our 12 years birthday celebration. What better way to celebrate it than by putting together a list of facts* related to the number 12:
To inaugurate this blog I could follow the good old sailor tradition and slam a bottle of Champagne against our blog server, but if I want to preserve my job, I thought it would be safer to tell the story how I met Illitch.
It was July 2008 and I was interviewing at Ugam’s London office, doing my first shift as an interviewer. I am a born and raised Venezuelan and baseball is a passion that runs through our veins as strong as football through the veins of an Englishman.
I was wearing my team’s baseball cap while interviewing, it’s called the glorious “Leones del Caracas” (yes, oddly the headset was over the cap). A couple of hours into the shift I hear a french voice standing behind me saying, “so… Leones del Caracas?”. As I turn around I say “yes, who asks”. “Hi, my name is Illitch” he said.
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